On Wednesday, UNLV unveiled its new logo.

UNLV President Len Jessup addressed gathered dignitaries, students and press to celebrate UNLV’s new look.  He said the refresh process required significant planning, collaboration of time.

“More than a year ago we decided that it was time,” Jessup said at the conference. “It was time to update the spirit mark for UNLV athletics and we set a goal to try to do that by this coming fall of 2017 in the athletic season that will come with this coming school year. The work began last September. Steps were taken to create a process that was going to be thorough, strategic, creative and inclusive. And I think we did that.”

Since 1982 UNLV’s logo has been updated about every 10 years. The most recent logo change was in 2006. Because of that fact, Jessup believed that UNLV was due for a change.

Regent Sam Lieberman said, “I think the logo is very relevant to basically the new UNLV under President Jessup’s innovative new leadership and I think unlv it will reach out to and attract new generation of students and alumni.”

The committee does not look at this logo as a redesign, but rather a refresh, because they kept certain elements of the older design.

Dan Price, founder of the firm Adrenaline, was brought on board to help design the logo. His previous clients include the L.A. Kings, Denver Broncos, and the creative director for the Denver Nuggets.

The committee was broad and included the head of the NAACP of Las Vegas Roxanne McCoy, HCI Advertising chief Arturo Castro, and former UNLV athlete and current UNLV Alumni Association board member Hank Melton. UNLV also brought on some of its students to help design the new look, including the presidents of both the undergraduate and graduate student groups.

The logo has received negative feedback from several fans on Twitter and other social media channels, while various of sports media publications have been mostly positive about the logo.

It has been reported that UNLV raised approximately $50,000 through private donations to refresh the logo.