Underwriting is when sponsors support KUNV 91.5 The Source’s unique and diversified programming with paid 30-second announcements.

Businesses reach diverse AND niche audiences, listeners are made aware of products, services and events that are of interest to them, and 91.5 The Source receives the support it needs to continue its delivery of quality, cultural, educational, informational and entertainment programming.

Some interesting statistics:

  • 80% of public radio listeners have a higher opinion of a company when they find out it supports public radio.
  • 75% state that when price and quality are equal, they prefer to buy from companies and organizations that support public radio.

Source: Jacobs Media/Edison Media research 2007

If you’re looking for a smart, effective use of marketing, promotion, or public relations dollars for long-term positioning or top-of-mind awareness, give us a call. We will help you craft a message that reaches desirable demographics, heightens awareness of your products or services, and cultivates a positive image in our community through your association with 91.5 The Source’s award winning and nationally recognized programming.